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Mercury Professional Development, Inc. | Scottsdale, AZ

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In this episode of Selling the Sandler Way, Dave Mattson, the President and CEO of Sandler Training explores the top sales challenges and how to overcome them with Mike Ross, a Sandler Trainer.

You know drama is one of those things that bring TV ratings. Everybody loves drama. Everybody loves to watch reality TV these days cause it's a freight train about to happen but we can't turn it off. People are attracted to drama. Just the natural way it is. But you don't want drama at your workplace. Drama is poison. 

There are several significant challenges that sales representatives and sales teams face in selling into complex enterprise accounts. One of the most daunting is that enterprise sales cycles can be long and drawn out. Months and years can pass while pursuing an opportunity with an enterprise organization. And as the time passes, the doubt, uncertainty, risks, and costs add up. And this draining of resources goes beyond the financial.  The human assets applied to an enterprise pursuit and the overall energy of the selling organization are also casualties over time.

People want to buy, but the don't want to be sold to. Successful professional sales people learn detailed bonding and rapport techniques to help their prospects feel comfortable and in control. Use your bonding and rapport techniques, in combination with a solid understanding of the prospect's psychology to build and sustain trust. With a trusted relationship, you can ask the probing questions that will enable the prospect to buy.

Welcome to a special program presented by Sandler Training. Today's show is designed to deal with the hardest situation that you as a salesperson are experiencing, or you as a leader, or some of the most common issues that you're facing day to day. It's really the stuff that gives you stress. What we're going to talk about today are some tactics and strategies to help you progress either your sale from one step to the next, or your organization, your company. We've got two different types of groups listening today. We've got leaders/managers, and we also have some sales professionals. We're going to go back and forth throughout the day. Regardless, if you've got to progress your organization or progress your sale, I think being stuck—as an example, in the sales process—is not a healthy place to be.

When your business is blowing up (in a good way) recognize it as an opportunity to work on your business—instead of getting overwhelmed by your business.  This practice of continuous improvement even in the good times can generate even more amazing growth and help insulate you from the tough times to come.

Picture this; you’re a 22-year-old business school graduate looking for your first job. You know you want to go into sales and have managed to secure an interview with a company high on your “places I want to work” list.  So what do you do next? Below we have identified 6 tips and tricks to help you crush your sales interview as a millennial entering the workforce.  

We are proud to introduce a new Sandler podcast, Selling the Sandler Way with host Dave Mattson, the  President and CEO of Sandler Training. He is a five-time bestselling author, speaker, trainer, and consultant to hundreds of international organizations. In this show, he talks to other Sandler trainers about the Sandler Selling System. Listen to episode one in which Dave discusses the psychology behind the sale with Sandler Trainer, Pat Heidrich.

Rule #5: Eliminate miscommunication. What was said? What was heard? Check before you respond. You know, every person has three recorders that were taping since they were born. We have a Parent, an Adult and a Child. Three roles that we still have today if you think about it. But these tape recorders were starting and stopping at different times. And it affects how you interact with your team and how your team interacts with their sales force, even today.

I don't suppose the Sandler sales system could be worth a try?

If you don't have a sales system, then you are likely following the buyers' system. And the prospect is in control of the buyers' system.
The seven step Sandler system puts you in control, while letting your prospect feel in control. The Sandler seven steps include Bonding & Rapport, Up Front Contract, Pain, Budget, Decision, Fulfillment, and Post-sell.